Chongqing Pookin Agricultural Development Co., Ltd. was established in 2011. It is a modern and innovative agricultural enterprise integrating organic agricultural products research and development, production, processing, sales and agricultural tourism
In Tongnan District of Chongqing City, our organic farm covers an area of 740 mu, with an annual output of more than 70 kinds of fruits and vegetables and some poultry breeding. The factory occupies an area of 50 acres and has a low-temperature vegetable processing workshop, an enzyme production workshop, a clean vegetable workshop, a research and development center and 4 freezer warehouses.
Properties of vegetables
Food composition of some leafy vegetables
When a farmer thinks and acts as a businessman, he will dare to take risks. Farmers so far have thought of ways to increase the productivity of their land. When they see themselves as an entrepreneur, their focus will shift towards profitability and building a sustainable enterprise. Currently two-thirds of the farmers have tiny land holdings (less than 2 hectares) and are engaged in subsistence agriculture.
Making them aware of a profitable means of utilizing their land would trigger an agricultural revolution that will affect all spheres of society.
It is well-known that the world is going through the largest internal migration in human history. People from rural areas are moving to the cities and urbanisation is at its peak. In India, there are about 300 million internal migrants who have moved to the urban areas in search of jobs.
The dissatisfaction of the corporate lifestyle. They choose to pursue agricultural activities because the occupation is not only immensely satisfying but noble for the society too. Additionally, cultivating the land together helps the family to bond. Instead of the husband and wife commuting separately to their respective offices, the whole family can pitch in and contribute to every stage within farming cycle.
It turns out that in the process of following their passion, they also serve as agents of change in the local communities. They serve as a role model on what could be achieved with the existing resources. Let us see a few examples of these youngsters in action.
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