Chongqing Pookin Agricultural Development Co., Ltd. was established in 2011. It is a modern and innovative agricultural enterprise integrating organic agricultural products research and development, production, processing, sales and agricultural tourism
In Tongnan District of Chongqing City, our organic farm covers an area of 740 mu, with an annual output of more than 70 kinds of fruits and vegetables and some poultry breeding. The factory occupies an area of 50 acres and has a low-temperature vegetable processing workshop, an enzyme production workshop, a clean vegetable workshop, a research and development center and 4 freezer warehouses.
Properties of vegetables
Food composition of some leafy vegetables
Mahindra has launched schemes to train the farmers to be self-reliant and think like an entrepreneur. They plan to reach 2 million farmers by 2020 and positively impact their lifestyle through collaborations with the Department of Agriculture, NGO’s and Academic institutions. The entry of the corporate sector provides the much-needed guidance and best-practices from the industry.
If more large corporations were to adopt similar socially-responsible missions, this would give a high-enough visibility to this cause and encourage the Government to contribute their might in reaching all 140 million Indian farmers.
If more large corporations were to adopt similar socially-responsible missions, this would give a high-enough visibility to this cause and encourage the Government to contribute their might in reaching all 140 million Indian farmers. The agripreunership attitude is crucial to helping the farmer to unleash his true potential and propel India’s farming community to be among the most advanced in the world.
Entrepreneurs look at market opportunities to achieve the highest Return on Investment (ROI). Many parts of the farming cycle can be viewed using the entrepreneur lens. The farmer looks at the current market conditions and decides what to plant for the season. Then he invests either his own capital or borrows money to buy the necessary inputs for planting the crops. This is followed by hiring labourers who help him sow, maintain, and harvest.
The new breed of farmers, the agripreneur, would view the whole farming cycle in terms of ROI using their land, labor, and time as the inputs. Instead of focussing on how to increase the productivity of a single crop like rice or wheat, the agripreneur looks into ways of increasing his ROI. Agripreneurs with the innovative streak in them are open to experimentation despite constraints in the resources.
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